One of the world’s most consistently awarded luxury wine estates De Toren Private Cellar is now available to the world through virtual tours.
Thanks to new forms of digital content, the globe’s top cultural institutions and luxury brands – like the renowned Tate in London or Milan’s stylish Fondazione Prada – are now more accessible than ever before. Our society’s marked shift towards virtual engagement has opened up similar possibilities for the South African wine industry to broaden its global audience via live streaming content, webinars, e-tours and so on.
One of Stellenbosch’s most consistently awarded wine estates, De Toren, producer of limited-edition luxury wines such as the opulent Book XVII (the 2018 vintage has just been released), the iconic De Toren Fusion V, and other collectible wines, has eagerly embraced digital means to connect with its ardent fans. Wine connoisseurs, critics, collectors and an appreciative audience at large can now embark on more extensive digital explorations of De Toren.
De Toren has introduced new and engaging virtual tasting experiences, tours and sessions with the winemakers, which make this private cellar available to lovers of the vine anywhere in the world. Even when COVID-19 lockdown restrictions have eased completely, De Toren will retain this virtual dimension.
“De Toren’s unfailing commitment to quality and meticulous winemaking has firmly established it on the world’s wine map, so we’re naturally delighted to be able to invite the world to the estate through our newly available virtual extensions,” says Albie Koch, De Toren’s managing partner. Koch has been with De Toren from day one as the estate’s very first winemaker, and as such, has witnessed De Toren’s ever-upward trajectory in terms of development and critical recognition for excellence.
To experience the exceptional quality and quest for superlative standards that characterise De Toren, the estate invites you to connect virtually. To take a tour of the estate’s grounds and attend a tasting in the comfort of your own home, you can access a full tasting experience hosted by cellar master, Charles Williams, via De Toren’s YouTube channel. You can also watch individual tastings on specific wines.
To participate in other upcoming virtual experiences, send an e-mail to email@example.com and the team will be in touch to structure bespoke digital content for you.