GIRL BOSS

Women who create: Joelene Sylvester

Joelene Sylvester (her friends call her Jojo), founder of Oh Happy Day, is a self-confessed chocoholic, book-nerd, beach lover, wife, friend and creative who’s always planning her next adventure.

For as long as she can remember, she has always been in love with creative planning. “I’ve been lucky enough to turn my passion into my career and from our very first meeting together, you will feel the creative energy and excitement of your planning journey begin,” she says. “I can’t help it; my enthusiasm is contagious, and I pride myself on creating cherished moments that you and your guests will remember forever.”

Joelene really loves people. Relationships are ultimately what make her tick, and what she loves most about relationships is how unique and original each one can be. “It’s my interpretation of these love stories that lends itself to creating unforgettable celebrations and happy clients.”

What has your journey been like to founding Oh Happy Day?

I founded Oh Happy Day in 2014. The name originate from my own wedding theme and vision for mine and my husband’s big day. Starting Oh Happy Day was a vision and dream that I had put on the back burner for so many years. It took a life-altering, tragic incident to realise that tomorrow is not guaranteed, so if I was going to make my dream a reality… it was now. Over time, Oh Happy Day has evolved from a one-person enterprise into a team of innovative contributors, each specialising in their own unique talents – from floral designers to stylists and décor specialists and logistics and lead luxury wedding planners.

What’s the essence behind your brand / what you do?

The essence behind the Oh Happy Day brand is an exclusive, bespoke luxury experience with an emphasis on fine art event architecture and a focus on personal touches.

What do you love most about what you do?

There is a real, simple joy that lies in creating life-lasting moments of happiness for others.  I can’t explain it, except to say that it’s a profound joy. I love that we have the opportunity to convert life’s biggest moments into lasting memories that our clients remember forever. Every day we get to meet and connect with wonderful people and assist them while they prepare for some of life’s biggest adventures.

Name 3 women you admire and why.

  • Thuli Madonsela – for her ruthless pursuit of the truth regardless of the consequences
  • Michelle Obama – for her effortless grace under pressure
  • Helen Joseph – for her bravery in leading the way for all South African women

Any advice for other women?

It’s ALWAYS easier to be nice. You never know whose help you’ll need in future.

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