FASHION + BEAUTY

The Watershed reopens with a fresh offering of local beauty brands

On Thursday, 3 September, the Watershed at the V&A Waterfront reopened its doors. This beautiful space is home to 150 tenants who represent over 365 local brands and small businesses, and with an impressive 3.6 million visitors a year, it has become an attraction in its own right.

After having been closed since April due to the COVID-19 pandemic and subsequent lockdown, the Watershed now welcomes visitors back to discover and support some of the best local designers and creative businesses.

Along with many familiar faces and favourites, a new offering was launched when the doors reopened: The Beauty Box. This area will be a new addition to the Watershed family, a dedicated space where locals can discover and shop for proudly African beauty products. As well as being able to browse the wide array of handmade and locally produced products, the visitors will be able to meet and mingle with some of the makers behind the brands.

Some of the brands on display here include; Skoon, Olive Soaps Tintiloux, Peppertree, Kafui Naturals, Anim Naturals, Chill Cape Town, Le Naturel, and Ubuntu Traditional Balms.

Popular local fashion designer Amanda Laird Cherry will also be opening her first stand-alone stand in the Watershed. One of South Africa’s most prolific designers, her beautiful range is made in collaboration with local crafters, creating “apparel with soul”.

“The Watershed is a physical manifestation of what happens when you introduce the world to the passion, skill and innovation of Africa. There’s inspired thought and inspired work here – the continent is full of life and unconventional solution and artistry. The tenants here represent some of the most beautiful and creative local skills, each with their own story to tell,” says Tinyiko Mageza, the executive manager for marketing at the V&A Waterfront.

“We encourage all locals to come and meet Africa’s design story. These are the people behind the products and brands that need us to #supportlocal now more than ever.”

The Watershed offers a vast selection of products, from ceramics and furniture, to textiles, fashion and jewellery, and serves as a location where small businesses, local artists and craftspeople come together to inspire and be inspired. This is a space where local brands are nurtured and grown, so that in return they can create opportunity for others.

While the V&A Waterfront encourages visitors to #supportlocal and visit the Watershed, it still places an emphasis on social distancing and has been dedicated in implementing measures to safeguard all who visit, work and play there. The V&A Waterfront is one of 80 global travel destinations, and the first in South Africa, to have been awarded a Safe Travels stamp by the World Travel and Tourism Council. This is the world’s first ever global safety and hygiene accolade for travel and tourism, developed to specifically address the COVID-19 pandemic.

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