Planning to buy fine wine? If you\u2019re going to the store, when you pick up a bottle of your favourite\u00a0Nederburg, you\u2019ll immediately see a difference. First up, the label\u2019s been given a makeover.\u00a0Fresher, cleaner and clearer, it whispers quiet, confident sophistication. You\u2019ll find that the new look mirrors what\u2019s in the bottle too, with livelier, fresher-styled wines.<\/p>\n\n\n\n
While these changes are only evident from the 2020 vintage whites and ros\u00e9s, and the 2019 reds, the brand is celebrating these updates right now with an exciting new campaign that entices wine lovers to taste, learn and discover.<\/p>\n\n\n\n
\u201cNederburg\u00a0is a well-loved brand and a household name in wine,\u201d explains marketing manager, Jackie Olivier. \u201cWe make sure to stay relevant and current with a rich and varied treasure trove of exciting offerings that invite you to explore across a range of style and price points.<\/p>\n\n\n\n
\u201cOur campaign is being run across a variety of platforms, making it easily accessible and simple to participate. We\u2019re running it with the major retail chains and e-commerce purveyors, as well as on our own\u00a0website<\/a>.\u00a0\u00a0Every purchase you make gives you a chance to win a prize \u2013 from a superb culinary weekend away in the Western Cape that includes a magical harvest experience at\u00a0Nederburg\u00a0to an opportunity to connect with loved ones and to enjoy occasions you may have missed out on during hard lockdown. There are also restaurant vouchers for dining at\u00a0Nederburg\u2019s The Manor and discounts on wine.<\/p>\n\n\n\n \u201cWe also have a line-up of other imaginative prizes designed to get you to taste, learn and discover. Special boxes are filled with different flavours, accessories and instructions, they let you explore in fun and different ways over games, cooking and other leisure activities.\u201d<\/p>\n\n\n\n To keep curiosity ignited,\u00a0Nederburg\u00a0is also scheduling a range of intriguing interactive events in the historic Manor House (now called The Manor) that\u2019s been given a fabulous d\u00e9cor update. \u201cAs just one example, we\u2019ll be holding a monthly summer garden party in collaboration with 4Roomed eKasi Culture from Khayelitsha.<\/p>\n\n\n\n