{"id":2344,"date":"2022-09-06T09:52:24","date_gmt":"2022-09-06T09:52:24","guid":{"rendered":"http:\/\/atableforone.co.za\/?p=2344"},"modified":"2022-09-06T09:52:24","modified_gmt":"2022-09-06T09:52:24","slug":"a-new-era-for-morgenster-estate","status":"publish","type":"post","link":"https:\/\/atableforone.co.za\/index.php\/2022\/09\/06\/a-new-era-for-morgenster-estate\/","title":{"rendered":"A new era for Morgenster Estate"},"content":{"rendered":"\n

Copy <\/strong>and photos <\/strong>Supplied.<\/p>\n\n\n\n

Over the past two years, behind closed cellar doors and in the historic Manor House, the Morgenster team have been hard at work, planning every detail of their re-launch in a move that continues to honour the timeless traditions and unwavering quality the estate is so renowned for, all the while embracing generational change in an exciting evolution for Morgenster Estate.<\/p>\n\n\n\n

The family-owned estate is committed to the future and see this rebrand as the perfect opportunity to modernise and bring the brand-story full circle into\u00a0a\u00a0new\u00a0era, while building on their legacy and introducing Morgenster to\u00a0a\u00a0wider audience who can grow with the estate.\u00a0<\/p>\n\n\n\n

The innovation continues throughout the farm and into the vineyards, where sustainable efforts are being prioritised by the talented young woman and winemaker, Yolande van Staden, heading the team and under the mentorship of Christopher Keet.\u00a0<\/p>\n\n\n\n

Focused on the future and with\u00a0a\u00a0vision that is cemented through\u00a0a\u00a0united mother\u2013daughter team, passionately propelling Morgenster into\u00a0a\u00a0new\u00a0era, this is the first of many exciting future developments for this family-run estate.<\/p>\n\n\n\n

Patrons of the brand will see the symbolic star \u2018Morgen \u2018ster\u2019 in the new logo design, showcasing the Morgenster \u2018M\u2019 and the famous \u2018Morning Star\u2019 in an exciting design shift into modernity for this iconic estate. When asked on the intention behind the change, Federica Bertrand has this to say:<\/p>\n\n\n\n

\u201cOur focus was to revisit our origin, allowing us to get to the true essence of our brand image and story. The\u00a0new\u00a0design is minimalistic and modern, allowing the exceptional quality of the wines to speak for themselves.\u201d<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

The Reserve Collection is Morgenster Estate\u2019s crown jewel, showcasing both an elegant Bordeaux-style red and white blend, the epitome of their perpetual pursuit of excellence and the result of both nature and nurture. <\/p>\n\n\n\n

Lourens River Valley has\u00a0a\u00a0new\u00a0identity and is\u00a0a\u00a0true reflection of the estate\u2019s unique terroir. Masterfully crafted, it\u2019s the perfect blend to celebrate the everyday joys of life.<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

There is also a new tribute range of The Italian Collection wines planned for founder Giulio Bertrand and in true Italian style it is created with the intention of celebration. A way of honouring the immense legacy and pioneering vision of Morgenster\u2019s founder, this range has new life breathed into it and is the ultimate passion project for the entire team.<\/p>\n\n\n\n

Realising and acting on opportunity for growth, combined with youthful energy and incredible drive from the women-led team who continue to steer the estate forward, with the focus remaining on quality at the very core of the Morgenster brand.<\/p>\n\n\n\n

\u201cWe strive for quality in every aspect at Morgenster Estate and we are unwaveringly committed to preserving our hidden gem in the heart of the Helderberg. From our sustainably focused farming efforts, to communication, relationships, and ultimately how we manage our greatest assets \u2013 our people, and of course, our nature,\u201d said Bertrand.<\/p>\n","protected":false},"excerpt":{"rendered":"

Over the past two years, behind closed cellar doors and in the historic Manor House, the Morgenster team have been hard at work, planning every detail of their re-launch in\u00a0a\u00a0move that continues to honour the timeless traditions and unwavering quality the estate is so renowned for, all the while embracing generational change in an exciting evolution for Morgenster Estate.<\/p>\n","protected":false},"author":1,"featured_media":2347,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[13],"tags":[],"class_list":["post-2344","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-food-wine"],"_links":{"self":[{"href":"https:\/\/atableforone.co.za\/index.php\/wp-json\/wp\/v2\/posts\/2344","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/atableforone.co.za\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/atableforone.co.za\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/atableforone.co.za\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/atableforone.co.za\/index.php\/wp-json\/wp\/v2\/comments?post=2344"}],"version-history":[{"count":1,"href":"https:\/\/atableforone.co.za\/index.php\/wp-json\/wp\/v2\/posts\/2344\/revisions"}],"predecessor-version":[{"id":2348,"href":"https:\/\/atableforone.co.za\/index.php\/wp-json\/wp\/v2\/posts\/2344\/revisions\/2348"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/atableforone.co.za\/index.php\/wp-json\/wp\/v2\/media\/2347"}],"wp:attachment":[{"href":"https:\/\/atableforone.co.za\/index.php\/wp-json\/wp\/v2\/media?parent=2344"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/atableforone.co.za\/index.php\/wp-json\/wp\/v2\/categories?post=2344"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/atableforone.co.za\/index.php\/wp-json\/wp\/v2\/tags?post=2344"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}