The drinking scene has changed a lot in the past few years. People are more health-, weight- and sober-curious. Many are opting for no alcohol at all and are looking for healthier alternatives. As a result, alcohol-free drinks are becoming the fastest-growing beverage sector in South Africa.
The introduction of the XERO range of alcohol-free drinks makes the choice of what to drink when you’re not drinking a whole lot easier.
“People are becoming more and more aware of their food and drink and are looking for healthier alternatives these days,” says Willie Pieterse of Berkley Foods. “By making healthier choices, they’re waking up in the morning, not only feeling better about their choices the night before, but also guilt-free, fresher, and more energised.”
“People are becoming more and more aware of their food and drink and are looking for healthier alternatives these days.”
XERO is a refreshing range of alcohol-free, low calorie drinks offering choice to everyone – from pregnant women, athletes, weight watchers and designated drivers on nights out, to those who, for personal or religious reasons, want an adult beverage without alcohol.
The XERO G&T range includes four delightfully appealing flavours: Grapefruit, Original Tonic, Rose & Cucumber, and Twist of Lemon. “Non-alcoholic drinks would never have risen to popularity if companies had not invested significantly in taste appeal. The previous generation of non-alcoholic drinks were rather sweet, with limited appeal. The great taste of the XERO G&T range is designed for the more broad-based appeal of subtle, sophisticated gin and tonic taste-alike flavours,without overdoing the sweetness,” Pieterse notes.
“Non-alcoholic drinks would never have risen to popularity if companies had not invested significantly in taste appeal.”
As for the packaging, the design of the 250 ml cans was carefully considered to appeal to the maturity of the target market – thinking people, with sophisticated taste who enjoy the finer things in life.
Uniquely, all XERO G&T variants conform to the less than 0.05% alcohol per volume that constitutes alcohol-free. The flavour descriptor and G&T sub-logo, in eye-catching metallic colours, present the tantalising flavours, while the elegant design and shape of the can provide straight-from-the-can shelf appeal.
Sobriety is becoming more and more stylish and, with XERO G&T, not drinking alcohol means a good-looking drink in hand.
There’s the fashionably different Grapefruit – and a slice of grapefruit to enhance the flavour. Drop in a Manzanillo olive for effect.
For the die-hard who favours the original flavour, there’s the traditionally smooth Original Tonic – add some zest with a slice of lemon and a sprig of thyme.
For the trendily elegant, there’s Rose & Cucumber. Anyone for high tea with a difference?
And, for a touch of class, there’s a Twist of Lemon – dress it up with a wedge of lime and add a sprig of dill for a Scandanavian twist.
Expect a well-balanced, interesting, truly alcohol-free drink, presented in individual cans or shrink-wrapped in packs of six. You’ll find XERO G&T on SPAR shelves in Gauteng and the Western Cape next week, with a roll-out to the rest of South Africa to follow.