New book inspires and gives purpose

A new guide for living your best life comes from inspirational figure Catherine Wijnberg, a successful serial entrepreneur who has made it her life’s goal to help others succeed.

An advocate of reaching your full potential in both the personal and professional realm, Wijnberg is a living example of practising what you preach. She may be the CEO and founder of Fetola, a respected local company which has a proven track record in helping small businesses thrive, but she is also a licensed pilot, an avid paraglider and single mother of three girls.

“I don’t paraglide because I have a death wish,” she says. “I paraglide as an expression of my desire to live life to the full!”

This unbridled joie de vivre runs through all that she does, including her recently published debut volume Sheep will never rule the world. The book was born out of the inspirational greetings that Wijnberg continues to publish weekly on her personal blog. The slew of fan e-mail thanking her for sharing her insights sent in over the last three years is what prompted the realisation that a book could help even more people overcome their hurdles and conquer their personal demons.

And so, the provocatively titled Sheep will never rule the world was launched on 13 August 2020 as a handy volume of collected wisdoms, charmingly and humorously illustrated by Patrick Latimer. The book contains simple but compelling advice drawn from Wijnberg’s experience in life and business and empowers people with practical skills and resources.

The self-help tools in this book will help you turn any crisis around and emerge from it strengthened, confident and compassionate. Sheep will never rule the world opens a window on hope, success and happiness through a collection of 100 wisdoms that are easy to absorb and apply.

Here is just one of Wijnberg’s many pearls of wisdom, found within the pages of the book:

Too many foolish decisions are made in the heat of the moment.  As leaders, we need to learn to recognise a period of high anxiety and have strategies to enable us to step away from it. Simple steps can make a difference.

Take a few deep breaths, speak to a mentor, switch off your phone/ computer, go for a walk. The calm this generates will enable you to see the bigger picture.

Once the brain has left its highly anxious state, you will be able to make choices that are true to your principles; decisions you are proud of and that reflect the essence of who you are.

Taking action while experiencing high anxiety is like driving through a red robot. Stop, breathe and re-balance yourself, and then act!

For more information on Catherine Wijnberg, visit

Sheep will never rule the world is published by Quivertree Publications and is available via online bookstores and leading local outlets.

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